Big on business or big on the earth?

Sometimes Ignorance is a Blessing

Being happily unaware of the consequences of our actions makes it – let’s be honest – a little bit easier to exist, because we’re liberated from uncomfortable dilemmas. However, once you learn. You can’t unlearn. That’s what happened when we started looking into how we should produce our bags. 

When we started looking for suppliers and production sites for our new collection of bags, we realized, that we have been unaware of just how big of a bitch fashion production is to the environment. 

One T-shirt Costs 900 Days of Drinking Water

It takes up enormous resources to produce even simple products. One cotton t-shirt takes 2700 liters of water to make. That’s enough for a human to drink for 900 days. Textile dyeing is the second largest polluter of clean water globally, after agriculture. And the toxins used to grow cotton faster and easier is causing brain tumors and birth defects amongst cotton farmers. 

Are We Big on Business or Big on the Earth?

Figuring all of this out has welcomed a common side-effect of learning new thing, a dilemma: Producing in certified environmentally friendly factories and using recycled materials is significantly more expensive than regular production. Which means that we make significantly less money per bag we sell. So do we want to do our part to end the devastating effects of textile production, or do we want to make it big in business? 

We Want It Both Ways

The answer is, that we can’t unlearn what we’ve learned. We know now, the enormous impact our production could have on our surroundings. How can we turn a blind eye to that? So we’re counting on doing both. Hoping that sharing what we’ve learned will make you unable to turn a blind eye as well.

May 02, 2019 — Anne Thorsø Sørensen