I am Søren, 43 year old and the founder of the store Res-Res in Copenhagen. My mission is to
change the way the fashion industry thinks and acts. Our name Res-Res stands for Respect Resources, and this is our compass, as we navigate the industry.
I want to move the focus away from a volume driven business model to a timeless, long lasting and repairable model. No matter how organic or how much we use recycled materials, it will be the volume that is the problem of the fashion industry for the next many decades.
SELLING CLOTHES IS MY ACTIVISM
I opened Res-Res, because I felt it was the only right thing to do. After more than 25 years in the fashion industry, selling clothes is my toolbox, and these tools I use to create awareness and activism. Recently we opened up a space above the shop. Here we are hosting a vintage market, introducing new international designers, hosting network meetings and panel talks regarding the EU textile regulation. We are also setting up a small office community, where we can share ideas and inspire each other on this journey towards a more respectful relationship with the planet.
WE NEED TO CONSUME LESS
When we talk about creating positive change, we need to consider that we as human beings unfortunately don’t have the same starting point in the world. Creating positive change requires of me, a person from one of the richest countries in the world, to consume less and consume in a more respectful way. My clothing colleague from Bangladesh, who is underpaid, works 6-7 days a week, and doesn’t get to see his or her children - it’s really hard for me to see what we should demand from them. In my opinion we are already demanding way too much.
TREAT EACH OTHER AND RESOURCES WITH RESPECT
Carry kindness to me means that we have to treat all resources with respect, and take responsibility for our actions. No matter where you are, you can always act respectfully towards other human beings.
Instagram: res___res
